Showing posts with label OR Show. Show all posts
Showing posts with label OR Show. Show all posts

Wednesday, August 10, 2011

Minimalist Party 2011 Summer Outdoor Retailer Show


At Outdoor Retailer Show 2011 Summer in Salt Lake City, UTAH, EVERNEW invited friends to our second Annual Minimalist Party.

We had a first Minimalist party last year and invited 20 guests. This year we had 30 guests at the party. It has been a great experience to meet with many people who are leading Ultralight backpacking movement. Purpose of this party is to communicate with people and exchange new ideas in order to




Here is the list of Companies and people shared the FUN Night:

MLH Wilderness Supply

SPEAKER:

Special Thanks:
Hanamaru (Catering)
Melody

Justin Lichter (AKA Trauma) made a great presentation about his 2400 mile Himalaya trip that he just came back from. This minimalist party was the first Himalaya trip presentation. Even though he has done triple crown in 1 year... yes 360 days of hiking in 1 year... in the past, this hiking in 20,000 ft elevation was the most difficult trip that he has ever experienced. What Trauma has done was little more than Backpacking, but the gears that he used were not too far from what you use for regular backpacking trip.


Check out his gear list:


Great people, Great Food, Great Weather!

We will meet again at Minimalist Party 2012!


Friday, September 3, 2010

EDITOR'S CHOICE GOLD AWARD 2010

EVERNEW Nonstick Titanium Cookware Series has received "Editor's Choice Gold Award 2010" from Backpacker's Magazine. (エディターズ・チョイス・ゴールド・アワード2010を受賞しました。)

PRESS RELEASE (Jan. 2010): *******************************************************

EVERNEW NON-STICK TITANIUM COOKWARES
BACKPACKER MAGAZINE’S 2010 EDITORS’ CHOICE AWARD WINNER

The industry’s most coveted award honors the best new gear

and essentials for outdoor enthusiasts



SALT LAKE CITY, UT, January 21 EVERNEW NON-STICK TITANIUM COOKWARE has been honored as a recipient of a 2010 Backpacker magazine Editors’ Choice Award, the most prestigious award in the outdoor industry, given annually to products in recognition of their outstanding innovation in design, materials and/or performance.

ソルトレーク市、ユタ州 121日 - エバニュー、ノンスティックチタン クッカーが2010年バックパッカーマガジン・エディターズチョイス・ゴールド・アワードに選ばれました。この賞はアウトドア業界の中で、革新的デザイン、素材、そしてパフォーマンスにおいて秀でた商品に送られるものです。

Backpacker Editor-In-Chief Jonathan Dorn and his staff of editors and testers presented EVERNEW NON-STICK TITANIUM COOKWARE with the award at the annual Outdoor Retailer Winter Market in Salt Lake City, Utah on Thursday, January 21st.

バックパッカーマガジン編集長-ジョナサン・ドーン氏と編集者及びテスターにより、エバニュー、ノンスティックチタンクッカーが2010Outdoor Retailerショーで、「GOLD AWARD」受賞商品として紹介されました。

The Backpacker Editors’ Choice Awards, bestowed annually since 1993, honor the products that Backpacker editors have chosen as the best of the year based on months of trail testing by teams of highly experienced hikers and climbers. With no set categories for the awards and no set number of recipients, the products and the testing process drive the award categories.

バックパッカーマガジン-エディターズチョイス賞は1993年から始まり、経験豊かなハイカーや、クライマー達の公平な意見を元に、不特定多数の商品に対して与えられる賞です。

EVERNEW NON-STICK TITANIUM COOKWARE was one of only 15 innovative products that have been honored with a 2010 Backpacker Editors’ Choice Award. Evernew, Inc. has been making Titanium cookware for 17 years. Titanium is the ultimate material for use in backcountry travel. Not only is Titanium exceptionally versatile, it’s also lightweight like aluminum, stronger than stainless steel, and fully corrosion-resistant. Evernew uses a non-Teflon, silicon based ceramic coating. PFOA, Perfluorooctanoic acid, is used in the production of Teflon. Little is known about PFOA, but what is known raises strong concerns regarding human health – especially the effects on children. Seven major manufacturers of Teflon coatings agreed in January 2006 to discontinue the use of PFOA by 2015.

エバニュー社のノンスティック・チタン・クッカーは2010年バックパッカー・エディターズ・チョイス・アワードに選ばれた15種類の革新的商品の中の一つです。エバニュー社は17年前からチタン・クッカーをアウトドア・ユーズとして生産しており、頑丈で、軽く、さびない、その素材の特徴を活かしつつ、ノンスティック加工をシリコンセラミックで行い、従来から健康面で不安視されていたテフロンを一切含まない、安全で多様性の高い商品を作り上げました。

“In an era of dime-a-dozen digital gear reviews, consumers are looking for product evaluations that they can really trust,” said Editor-in-Chief Jonathan Dorn. “And no one does more than our test team to make sure that our selections earn the respect that Backpacker awards get. Led by Gear Editor Kristin Hostetter, the dozen or so core members of our crew hiked more than 15,000 miles this year, then finished our testing for Editors’ Choice with a 100-mile route through the Swiss Alps that entailed more than 60,000 feet of elevation gain, hours of waist-deep postholing, and weather conditions that challenged every piece of gear we packed. The result of the team’s hard work is a collection of smart, durable products that will deliver comfort and performance for many years to come.”

編集長のジョナサン・ドーンによると、様々なギア・レビューに溢れる現在において、消費者は本当に信用できる「ギアの評価」を求めています。その中でも、バックパッカーマガジンの「エディターズ・チョイス・アワード」がこれだけの信頼を得られているのは、「クリスティン・ホステッター」を先頭に優れたハイカーやクライマー達が歩いた、15,000マイル/1年と高低差60,000フィートのトレールでのギア・テストの実績があるからに他なりません。


"Evernew is proud to be the first company to introduce titanium cookware to the backpacking community. Over that 17 years, we worked to develop cutting edge designs while keeping the highest product quality and a customer focus. Evernew's ongoing commitment to support the backpacker community with the most rugged, high quality lightweight gear is our number one goal. " said Evernew America, General Manager, Takashi Fukuchi.


The Backpacker Editors’ Choice Awards are the gold standard against which all outdoor products are measured, and are a seal of approval that can help put an outdoor company or product on the proverbial map. Each year at the Outdoor Retailer show, retail buyers use the awards announcements as a must-buy shopping list, knowing that their customers will be asking for these products in the spring.

Thursday, September 2, 2010

MINIMALIST PARTY 2010 Report

Second day of Outdoor Retailer Show 2010, EVERNEW invited some friends in the industry to our first Minimalist Party.
>2010年アウトドアリテーラーショーの2日目の夜、エバニュー主催の第一回「ミニマリスト・パーティー」を開催し、沢山の業界関係者の方々にお集まりいただきました。





We had Dave Baker (Owner of SUMMIT HUT: Tucson, AZ) as a presenter.
>アリゾナ州、ツーソン市のアウトドア専門店SUMMIT HUTのオーナー、デイブ・ベイカー氏にプレゼンテーションを行っていただきました。






Glen Van Peski (Founder of Gossamer Gear) did a presentation of "What's in my Pack" and his thought on "Ultralight Backpacking".
>こちらは、ゴッサマーギア社創設者のグレン・ヴァンぺスキー氏による、プレゼンテーションの模様です。







I hope everyone had Fun and chance to have a great communication . Main purpose of this party was to create a chance for all guests to have a communication with people in the same industry. Dave talked about his backpacking trip to Arizona Trail, and his gears. Glen talked about his gears including a little tiny (about a size of my palm) sleeping pad, and also his thought on "Ultralight Backpacking". This party was FULL of Fun and Education!
We had almost 30 guests at the first party. Some are retailers and some are Gear manufacturer. I am wondering how many people I will be able to invite next year. I already have some thought in my mind... Please contact me if you have any suggestions for next year.
>今回このようなパーティーを行った一番の主旨としましては、同じ業界で働く方々に少しでも同じ時間を共有し、いろいろな情報を交換しあって欲しいということからでした。
デイブ氏にはご自身のアリゾナ トレイルのバックパッキングとギアについてお話いただきました。またグレン氏においては、彼のギアの紹介と説明を行っていただきました。さらにウルトラライト バックパッキングの哲学的な部分もお話いただきました。
今回のパーティーはとても有意義でためになるひと時になったのではないでしょうか。
アウトドア業界に従事する方を対象にお招きをした為、お店を経営されている方やギアを考案・製作されている方など様々な業態の方にお集まりいただき、結果30人ものお客様にご参加いただきました。

来年はどのようなパーティーにするべきか、今から楽しみながら考えたいと思っています。
これは!という提案などありましたら是非ご連絡ください!